How to create a successful China eCommerce strategy
Shanghai, Feb. 10 (Xinhua) – When a company wants to launch a new product, it has to set up an account with Alibaba.
However, it can only do so if it has the proper credentials.
This is what Jingdong Commerce (JC) has done, creating a Chinese eCommerce account for its customers and making sure the accounts were safe.
This strategy will ensure the company has the right credentials for the launch of its products and the best chance to launch successfully.
The Chinese e-commerce market is expected to grow at 7.4 percent this year.
JC has already managed to secure about 15 million accounts with its business.
Its aim is to open about 40,000 more this year and reach about 300 million accounts in 2020.
In the coming years, it will try to expand its service to more countries and regions.
According to JC, its account has more than 5 million registered users and it is already processing about 10,000 orders per day.
“We have already established two accounts and we are looking forward to expanding to other countries,” JC founder and chief executive officer Jian Guo said.
JC launched its business in China in 2012 and has since built a strong customer base in the country. “
The main focus of our strategy is to have the best service, quality, and speed,” Guo added.
JC launched its business in China in 2012 and has since built a strong customer base in the country.
Since then, the company’s business has grown to about 80 million yuan ($9 million).
It is not only about creating a customer base but also about boosting its credibility with Chinese customers.
“In China, there are many online retailers, and JC has become the most popular one among them.
It is a good strategy to establish an account in China,” said Ji Xiangchun, a researcher at Shanghai Jindang University.
JC’s Chinese account is the most secure, Ji said.
But if it does not have the right ID, the customer is not able to login to it.
So the company uses a special software called an ID-guessing app to authenticate the customer’s identity and provide access to its business accounts.
In addition, it checks the customer account’s password to see if the user has the necessary credentials.
“Jian and the JC team have been developing a security system that allows them to manage the account safely.
If we do not have a security certificate, our account is not secure and it can be used for unauthorized use.
The security certificate is not issued by the government and is issued by an online retailer, Guo explained.
Jiang Zhuo, the executive director of JC’s China account, said the account was created using an online platform to make sure it was secure and managed in a safe manner. “
JC’s China business is now growing by more than 20 percent annually and is on track to grow to over 50 percent in 2020,” Guomao said.
Jiang Zhuo, the executive director of JC’s China account, said the account was created using an online platform to make sure it was secure and managed in a safe manner.
“By integrating security with our platform, we are able to take care of our customers’ safety.
We are using our platform to verify their identities,” Jiang said.
Jindong Commerce started developing a Chinese account in 2012 to manage its customers’ products.
However its Chinese accounts have been hacked before and JC does not allow its Chinese customers to open new accounts in China.
So JC developed a security platform for Chinese customers and is now building an account for foreign customers.
Jiang said the new account is designed to meet the needs of China’s new generation of customers.
JC plans to open up an additional 10,800 new accounts this year, up from about 5,000 in the first year.
It has also built a Chinese site for foreign users.
In 2020, JC plans on expanding its operations in Taiwan and Hong Kong.
“There is still a huge demand for e-Commerce in China and we want to create an account there.
We plan to expand into Hong Kong as well.
I think this is the time when China will be able to develop its own e-Shopping brand,” Jiang added.
(Xinhuanet: Li Jiyu, Li Yilin, Huiyong Zhao, Jingdao)